Office Hours
We’re taking you behind the scenes of brand podcasting.
With Lower Street’s monthly Office Hours events, you can sit back and enjoy a presentation by an industry expert—then it’s your turn. We’ll open the floor for a live Q&A.
Get the answers you need. Get the podcasting know-how to go from great to good. Register for free now.
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Building Smarter Video Podcast Strategies for Brands
Video is no longer a question. It’s the leading medium across content marketing channels. But with the surge in demand for video podcasts, too many brands are rushing in without a plan. The real question isn’t if you should do video — it’s how to do it intentionally, in a way that drives maximum return
In this session, Nate Tower sits down with Carly Baker, Head of Media Partnerships at HubSpot and a strategist who has helped brands think beyond “video for video’s sake.” They’ll explore what makes a video strategy sustainable, why distribution should come well before production, and how to separate real impact from vanity metrics.
Expect insights on long-term strategy versus short-term trends, future-proofing in an AI-driven landscape, and how to use video to truly connect with audiences — not just chase views. By the end, you’ll walk away with practical principles to help your brand build a video approach that lasts.
Every Month, We’re Bringing You More
Once a month, we’re opening our doors for a one-hour session to answer your most pressing questions about brand podcasting.
Each Office Hours will feature insights from a brand podcasting expert, then the line is open for you to ask, and us to answer. How do you really make your brand podcast stand out? What do you need to know before hiring an agency? What does it really take to launch a podcast?
We’ll send out an email with the details of every month’s event. Do your best to catch us live, but if you can’t we’ll save you a replay.
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Meet Our Experts
We couldn't be more excited about our lineup.
Frequently Asked Questions