From Studio to Stage: Turning Podcasts into Live Experiences

What happens when a brand podcast steps out of the studio and into the real world? You meet your listeners where they are — and build something bigger than audio. You build community. 

In this session, we’re taking a good look at the growing trend of taking a podcast live, from REI’s Wild Ideas Worth Living stage at Outside Festival to intimate member events and university partnerships. Featuring Jenny Barber, who leads podcast strategy at REI, and Oriana Marrone, a producer at Lower Street who recently helped launch a live experience, we’ll explore how brands are benefitting from live storytelling, and how they make it happen.

Expect tips on live event planning and partnerships, creative challenges, and insights on what success really looks like when you take your show beyond the mic. By the end, you’ll see just why live events might just be the next frontier for branded podcasts.